Emerson Corp., just like every other ceiling fan manufacturer does have their own selling point that they push forward as they market and promote their products. This would be quality and durability. However; unlike their competitors there is no mention of affordabilty anywhere, although they do have a few budget models. The reason is simple and that's that ceiling fans are only one of many precision engineered products that Emerson produces. All of them offered up as not the cheapest, but quite possibly the best made on the planet.
This is far from bluster when you take into account their complete credentials. For instance, it was back in 1890 when Emerson designed and introduced to the world the very first AC electric motor and in 1895, the first ceiling fan ever installed in a home. Also Emerson has been designing and perfecting electric motors since its inception and now manufactures motors ranging from one two-hundredths horsepower, up to four thousand horsepower.
So from their motors to the most minute of design details, you'll be hard pressed to find a better built, more reliable ceiling fan. Add to that, that this company also has a huge selection of fan design styles, as well as extensive offerings in the way of lighting and fan accessories and features. Emerson also claims and quit possibly rightly so, that it's their expertise in engineering and their legendary, long proven K55KL motor that allows them to design and build the longest lasting, most weather resistant and reliable outdoor ceiling fans currently available.