Ceiling Fan Closeout

First established in 1985, Craftmade offers a wide range of designer products for your home or office but they are most highly renowned for their incredibly broad and equally diverse selection of quality ceiling fans. Of course their fans are well designed and built to last but in todays highly competitive market, that alone won't set them apart from their competitors.

So it would seem that Craftmade set out from their very beginning to out design everyone else and they've done a stellar job of doing just that. This isn't to say that other ceiling fan companies don't have great fan designes, because they do. However; all it takes is just one look at the Craftmade War Birds collection to see that they really mean business and are definitly out to break new design ground.

The net result is that as it stands at the present time, this one company alone features some 127 distinct models of fans that are contained in 20 seperate collections. They also stock over 100 seperate compatable lighting ensembles and fixtures. Add to this, that in 1996, Consumer Reports Magazine recognized Craftmade as one of the most reputable makers of ceiling fans in the world.

Most people just don't realize how many ceiling fan companies are out there to choose from. The product itself has been getting made and marketed for over 100 years now and that's a long time for more new companies to spring up. It's longer than cars have been made.

So with so many companies vying for your business and all of them carrying the same basic product most of them target niche markets to set themselves apart.

Craftmade ceiling fans have been around since 1995 so they're a relative newcomer to the market and with that one would think that all the marketing niches have been occupied.

The fact is that most of them have, but even so the designers at Craftmade have figured out ways to make their fans different from the others.

So then just what are some of these differences and are they things that you can benefit from? Then at the same time, just what are some of the downsides to this line of fans when held up in a side-by-side comparison test with their competitors?

Craftmade Ceiling Fans and Mid-Range Pricing

If you're comparing price commonalities and differences amongst ceiling fan producers what you'll find is a that the Craftmade general price-range falls about in the middle.

So this would be a line of fans worth checking out if you're not looking for the cheapest brand, yet at the same time you're not looking for the most expensive either.

"When shopping for a ceiling fan, you may find it difficult to determine why one costs $50 and another $500. At first glance there may appear to be no difference. Only when you begin to examine them closely, armed with the information that follows, will you be able to recognize the qualities that will assure years and years of beauty and comfort."

Perhaps someone who has an operating budget that allows for a better quality product than some of the bottom end priced fans that are out there.

So along with having to pay more than you would if you shopped from one of the ceiling fan companies out there that's known for cheap pricing, you also get better quality with this brand. In fact one of their biggest selling points is that their fan are powered by a quiet, smoother running, and more energy efficient 16 pole motor that's wound with over 2000 feet of copper wire for greater performance.

Fewer Fan Models to Choose From

So they are quality made product that comes with one the better guarantees will find on the market. Even so, their first glaring downside in this picture is lack of selection.

You see, as stated above this company has only been in business since 1995, so for sure they don't have any older classic models like some of the other companies that are out there. Then if you're looking for even older antiques you can just forget about that too.

"Craftmade was founded in 1985 in Coppell, Texas. Craftmade designs, distributes and markets superior quality ceiling fans, light kits and accessories. Our extensive product line includes 20 series and 127 models of ceiling fans and over 100 compatible lighting fixtures in a variety of colors and finishes."

Craftmade Fans has a total of seven design categories to choose from, and those are traditional, transitional, casual, modern, outdoor, youth, and one that they call contractor.

Each category fills about page or even less with small pictures and brief descriptions of the models that fall within that category.So unlike some of the longer established fan companies that fill multiple pages with their assorted category options.

More Finishes and Surface Treatments to Choose From

So what they lack in overall selection, it appears that they have made an effort to compensate for with more options in finishes and surface treatments.

For instance in their contemporary category you'll have no trouble finding competing companies who have a much larger selection in fans that also feature a more futuristic design motif. Particularly in when it comes to some of the more recently designed modern blade designs.

"Selecting a proper ceiling fan should be done as carefully as picking a piece of fine furniture. Look for a brand name, such as Craftmade, that carries with it an established reputation for quality."

At the same time though, you'll be hard-pressed to find another company that offers a fan with a solid chrome surface covering like you could see on their haven model.

They also offer a greater selection of colors and surface treatments on all their models in general and in some models in particular the number of choices really gets up there. Models like their American tradition that gives you eight surface color options.

Slim Choices in Models For Kids Rooms

Then when it comes to their youth design category however, your choices become very slim. There's incredibly few as a matter of fact.

This compared to other ceiling fan companies that you can find online that offer a whole page of photographs to pour over. So this is for sure a sore area where they are lacking because ceiling fans designed specifically for kids rooms is a fast growing trend in home decorating.

"It’s all about flowers, fun, and motion with this whimsical addition to your child’s space."

To counterbalance their lack of selection however, they do offer one fan in particular that stands out as particularly unique. It's their “Bloom” model that's designed to look like a flower, and the folks who created it did a pretty good job of capturing that effect.

Now this may be a kids fan but it comes fully loaded with modern operation features and the real surprise is that two sets of petal shaped fan blades spin simultaneously when the fan is running.

Read the Descriptions Carefully

So the bottom line here, is that while on the surface this relatively new company may appear to be lacking in certain areas, and most particularly when it comes to selection, they have made efforts to make up for that. You really do need to take your time to go over there product descriptions carefully because it's in their feature and design options in particular where they prevail over many of their competitors.